Qantas "Red Tail Sale" Marketing Campaign
As the creative lead, I designed the visual identity for this dynamic Qantas marketing campaign aimed at captivating subscribers and boosting clicks and sales. Infused with the iconic Qantas red, the campaign showcased a library of bespoke illustrations that I created. Collaborating closely with an in-house animator, we transformed these illustrations into compelling and dynamic content. The success of the campaign is evident as the team continues to build on my work, creating new additions to the illustration library while maintaining the distinctive style I established.